The transcript below is an unedited conversation with Elvy, the Elevator Speech AI.

Elvy: Hey there 🙂 Please type your first name below and click return.

You: Joe

Elvy: Nice to meet you, Joe! I’m Elvy, and I’ll be coaching you through this process. I’m delighted to be working with you. Please remember that while I’m an AI, you can interact with me like a human. Feel free to ask questions, tell me when you like something, or suggest we move on. Now, let’s get started!

Understanding your audience is crucial. Joe, could you tell me about the people you’re hoping to convince with your pitch?

You: Nonprofit leaders.

Elvy: Great, Joe. It’s important to remember who you’re speaking to when crafting your message. Non-profit leaders it is.

Now, let’s move on to what you want them to do. What is your desired action you want from your audience?

You: Hire me for my Elevator Speech Training

Elvy: Perfect, Joe. Your goal is to get these non-profit leaders to hire you for your Elevator Speech Training.

But let’s consider what fears or skepticism could keep them from taking this action. This will help us understand how to craft your pitch. Can you share your thoughts?

You: They might think it takes too much of their time.

Elvy: Good insight, Joe. Time is precious, especially for non-profit leaders. We need to address this concern in our pitch.

Now, let’s start constructing an Elevator Speech. It consists of three elements: a value proposition, supporting evidence, and a strong landing line. It’s designed to overcome skepticism and fears of your audience.

The value proposition is a unique advantage, combined with a positive outcome, that helps reach your outcome more efficiently. For example, in the video you watched, the value proposition was: “We have developed a method for overcoming homelessness using artificial intelligence.”

So Joe, what’s the positive outcome you’re aiming for in your situation?

You: Helping people communicate better

Elvy: That’s a wonderful outcome, Joe. Helping people communicate better is a valuable skill, especially in the non-profit sector.

Now, let’s identify your unique advantage. This should be something that can help overcome the fear or skepticism of these non-profit leaders about the time commitment. What could that be?

You: A simple communications framework they can learn in less than one hour.

Elvy: That’s a compelling advantage, Joe. A simple communications framework that can be learned in less than one hour certainly addresses their fear of a time-consuming process.

Let’s put this together into a complete value proposition statement. Here’s a suggestion: “In less than an hour, I can teach you a simple communications framework that will drastically improve your ability to communicate.”

Now, let’s try to refine this. Joe, can you tweak this statement to make it more impactful?

You: I like your version.

Elvy: I’m glad you like it, Joe!

But let’s take another look. Can we make it even stronger? How about incorporating the idea that this will save them time in the long run? Or perhaps emphasizing how this will bring them immediate improvement? Here are a few ideas to consider: “In just an hour, I can equip you with a communications framework that will save you countless hours down the line.”

“Learn a transformative communication framework in less than an hour, and see immediate improvement in your messaging.”

Take these suggestions as inspiration and feel free to build upon them, Joe.

You: I like the second one.

Elvy: Excellent, Joe! This value proposition of learning a transformative communication framework in less than an hour with immediate improvement in messaging really focuses on your unique advantage.

Now, let’s move on to crafting evidence to support it. Remember the video you watched? The evidence provided was specific, like the fact they got to zero homelessness in three pilot cities the previous year, and a quote from The New York Times.

Evidence can take many forms, such as a statistic, a testimonial, or a specific event. It gives credibility to your claim. Now, Joe, can you provide an evidence statement to support your value proposition? If you don’t have real specifics at hand, feel free to make up placeholder specifics for this exercise.

You: Can you give me an example?

Elvy: Absolutely, Joe! Here’s a sample evidence statement: “In my last workshop, 90% of the participants reported seeing immediate improvement. The CEO of a major charity said, ‘This training was a game-changer for our communication!’ Moreover, a study found that people who use this framework save an average of 4 hours per week on communication-related tasks.”

This statement has 3 specifics: the 90% success rate, the quote from the charity CEO, and the 4-hour time savings statistic.

Now, it’s your turn. Remember, for this exercise, feel free to create placeholder specifics. They will need to be replaced with real facts later on.

You: More than 100 CEO have provided testimonials to tell other nonprofit leaders about the effectiveness of the approach. One of them just last week told me that the framework helped her raise $250,000 from Morgan Stanley. The typical testimonials says something to the effect of never having learned so much in so little time.

Elvy: That’s fantastic, Joe! Having over 100 CEO testimonials is impressive and a powerful piece of evidence. Your specifics are compelling: a recent testimonial from a CEO who raised $250K from Morgan Stanley and the common thread in testimonials about learning a lot in a short time.

Now, to increase concreteness, specificity, and interestingness, is there anything you would like to add or tweak in your evidence statement? Perhaps you might want to include a timeline or a unique case that stands out. It’s your call.

You: I’m good with it.

Elvy: That’s great, Joe! Having over 100 CEO testimonials and a recent success story of a CEO raising $250,000 after using your framework provides strong evidence to support your value proposition.

Now, in our final step, let’s craft a memorable and concise landing line. The purpose of this line is to re-enforce the most salient element from the value proposition. By keeping it focused on one idea, it becomes memorable and facilitates decision-making.

Let’s choose an intro phrase from the following: “To put it simply…”, “In a nutshell…”, “The bottom line is…” and so on.

Keeping it below 20 words, here’s a suggestion: “To put it simply, learn a lot, fast, to communicate better and achieve more.”

Joe, can you take a stab at revising this landing line?

You: How about: The bottom line is, in less than an hour, our unique evidence-based framework turns fundraisers into effective communicators.

Elvy: That’s a strong landing line, Joe! It reinforces the unique advantage of your framework and its efficiency.

Now, let’s see if we can refine it a bit more. We want to keep it focused on one main idea to make it more memorable. How about something like: “The bottom line is, in less than an hour, we transform fundraisers into effective communicators.”

What do you think, Joe? Can we improve this further?

You: I like it.

Elvy: Great job, Joe! Let’s put it all together now: “Learn a transformative communication framework in less than an hour, and see immediate improvement in your messaging. More than 100 CEOs have testified to its effectiveness, with one recently attributing a $250,000 donation from Morgan Stanley to the skills acquired from the framework. The bottom line is, in less than an hour, we transform fundraisers into effective communicators.”

Would you like to make any changes, Joe? For instance, would you like me to make it shorter, give several variations of the landing line, or add more example evidence?

You: I’d like to know what it might sound like if it is twice as long.

Elvy: Absolutely, Joe! Here’s an expanded version of your Elevator Speech: “Imagine learning a transformative communication framework in less than an hour, a framework that has the potential to revolutionize your messaging and improve the effectiveness of your communications immediately. This isn’t a theoretical promise; it’s a proven method backed by rave reviews from over 100 CEOs of prominent non-profit organizations.

Just last week, one enthusiastic client shared with me her joy at receiving a $250,000 donation from Morgan Stanley. She directly attributed this success to the skills she acquired from our training. The common thread in these testimonials? They marvel at the efficiency of the framework, often saying they’ve never learned so much in so little time.

The bottom line is, in less than an hour, we have the power to transform fundraisers into supremely effective communicators. This isn’t just about learning a new skill; it’s about becoming a better asset for your organization, attracting more funding, and ultimately making a more significant impact.”

How does this sound, Joe? Would you like to make any tweaks or adjustments?

You: I love it.

Elvy: Fantastic, Joe! Here’s your final Elevator Speech: “Imagine learning a transformative communication framework in less than an hour, a framework that has the potential to revolutionize your messaging and improve the effectiveness of your communications immediately. This isn’t a theoretical promise; it’s a proven method backed by rave reviews from over 100 CEOs of prominent non-profit organizations.

Just last week, one enthusiastic client shared with me her joy at receiving a $250,000 donation from Morgan Stanley. She directly attributed this success to the skills she acquired from our training. The common thread in these testimonials? They marvel at the efficiency of the framework, often saying they’ve never learned so much in so little time.

The bottom line is, in less than an hour, we have the power to transform fundraisers into supremely effective communicators. This isn’t just about learning a new skill; it’s about becoming a better asset for your organization, attracting more funding, and ultimately making a more significant impact.”

Congratulations, Joe, on crafting your Elevator Speech! Be sure to fact-check and verify all the specifics before using it.

Please click the FINISH button below to have a transcript of our conversation emailed to you, including additional Elevator Speech Training materials. And remember, you’re always welcome to come back to create another pitch or to reinforce what you’ve learned. Keep up the great work! 🙂