Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec risus vitae eros vehicula dignissim quis at turpis. Donec in eros arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque rutrum ullamcorper urna id tincidunt. Duis tellus arcu, ultrices in elementum non, tincidunt quis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec risus vitae eros vehicula dignissim quis at turpis. Donec in eros arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque rutrum ullamcorper urna id tincidunt. Duis tellus arcu, ultrices in elementum non, tincidunt quis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec risus vitae eros vehicula dignissim quis at turpis. Donec in eros arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque rutrum ullamcorper urna id tincidunt. Duis tellus arcu, ultrices in elementum non, tincidunt quis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec risus vitae eros vehicula dignissim quis at turpis. Donec in eros arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque rutrum ullamcorper urna id tincidunt. Duis tellus arcu, ultrices in elementum non, tincidunt quis.

How to make your unique selling point:

Let's start by making your most important claim (or point), the one about why you will succeed. So people know that you're directly cutting to the chase, begin with something like "So, the gist is that..." Make your point sound interesting. Avoid sounding bland and generic. Check out the example inside the text field.

Here, as food for thought, are three different versions (including explanations for the edits):

Let's prove your point is true.

Here's what we got so far:

Now, let's add an example or a story that proves it';s true. Starting with the phrase "for example" is a good way of signaling that you';re shifting gears to provide evidence. In the text input box, enter the proudest example you have the proves your point. Make sure it meets the following the criteria:

1. It illustrates your point (congruence).
2. It's about something important (relevance)
3. It contains details to show it's factual (concreteness).

Congruence, relevance, and concreteness make you sound convincing. Go ahead and take a stab at it by writing some text and clicking the next button.      

Here's a variation of your example with added details to make it even more believable:



Revise your own version as needed and click the next button.

Great. So, here's what we got so far:





Now, we'll wrap up by repeating your point, but in a way that is brief and confident, and using a lead-in phrase like "The bottom line is that" to signal that you are about to boil everything down to an easy-to-remember takeaway. Use the examples below for inspiration, enter your version inside the text field, and then click the NEXT button.

- "The bottom line is that love is love."
- "The bottom line is: we make it easy!"
- "The bottom line is that our pipelines leads children out of poverty."
- "The bottom line is that it's the right thing to do right now."

Alternate versions: